What Went Down at Last Night’s HUGO Reverse Party Presented by FASHION and Title

Featuring an intimate and unplugged efficiency by Shawn Hook

Last night, HUGO commemorated the launch of its Reversed collection in collaboration with FASHION and TitleMagazine Stylish Torontonians appeared to the intimate affair at the TheBurroughes, in whatever from fashionable sweatsuits to high-fashion sequins. HUGO established a customized Reversed collection tee shirt and sweatshirt bar, where visitors might customize their own HUGO tee shirt or crewneck sweatshirt in block letters (spelled in reverse, naturally). By and big, surnames were the go-to option, and the outcomes were easy yet statement-making. What made the merch even much better is that HUGO contributed 100% of the profits to WE Charity, who had a VR station established onsite so visitors might experience the work they’re performing inKenya Over $10,000 was raised from merch sales to support WE Charity’s education efforts, with this sufficing to construct a class.

TheGerman brand name carried their roots with the menu, which was catered by Peter and Paul’s Event Catering and consisted of schnitzel, sausages, potato pancakes, warm mini pretzels and mini reuben sandwiches. Cocktail glasses overruning with gummy bears were a substantial hit, and trendy participants (consisting of Traci Melchor, previous Real Housewife Ann Kaplan Mulholland and Glen Baxter) drank on Warsteiner beer in addition to pinot grigio and chardonnay red wine from VieniEstates To begin the night, DJ Guillaume Viau spun remixes of Justin Bieber and Tina Turner, while visitors gathered to the HUGO-themed photobooths for the bestInstagram

The emphasize of the night, however, was a intimate efficiency by a really dapper-looking Shawn Hook–Canadian pop artist extraordinaire who likewise occurs to be a HUGO and WE Charity ambassador. He immediately silenced the area, and visitors sung along as he played 3 of his popular tunes (consisting of “Sound of Your Heart” and “Reminding Me”) on a grand piano. He likewise checked out a brand-new tune, called “Reasons”, which, evaluating from the crowd’s responses, will most likely end up being another significant hit.When he was done, he thanked everybody, and joined the crowd as Viau turned it up once again. At completion of the night, visitors left with their intense red HUGO bags filled with cool custom-made merch and Shawn Hook’s calming lyrics in their heads.