Pinterest Is Buying The Yes

Pinterest x THE YES

Pinterest is getting TheYes, the AI-powered e-commerce platform co-founded by Stitch Fix alum JulieBornstein, the business revealed on Thursday.

TheYes formally released as an app in May 2020 with Bornstein (who operated at Nordstrom, Urban Outfitters and Sephora prior to signing up with Stitch Fix as Chief Operating Officer) as CEO and fashion market veteran TaylorTomasi Hill as innovative and fashion director, following 18 months of advancement and having actually raised $30 million in financing from a group of financiers that consisted of Forerunner Ventures, New Enterprise Associates and True Ventures, per TechCrunch (In a January2022 interview with Glossy‘s Jill Manoff, Bornstein stated the business had actually raised $40 million in overall.) Its huge draw was the curated shopping experience customized to each consumer’s design and brand name choices by its algorithm.