St Vincent at the 61 st Annual Grammys
Photo: Steve Granitz/GettyImages
These are the stories making headings in fashion on Friday.
OutdoorVoices teams up withSt Vincent
OutdoorVoices tapped Grammy- award winning artist StVincent for a collection focused around flexible yet easy dressing that reduces the time it requires to make attire choices and leave more innovative energy for #DoingThings. OV.STV includes 7 pieces, that include an extra-large Cotton Terry Hoodie, a reversible bralette, high-waisted bottoms and a water-proof raincoat– all rendered in colors motivated by the artist’s journeys. {Fashionista Inbox}
Birchbox reconsiders personal label technique
Birchbox has actually dealt with a couple of difficulties over the last few years, however the business is progressing with more concentrate on its personal label brand names. On Thursday, Birchbox revealed a relaunch of its Arrow line, which initially debuted in 2016, driving attention to its product packaging, components and marketing. The business has actually likewise produced a different site for Arrow and will continue to launch brand-new items throughout the year. {Glossy}
Is selling on Amazon excellent or bad for fashion brand names?
In a world where you can purchase practically whatever off Amazon, fashion brand names are discussing the advantages and disadvantages of positioning their item on the e-commerce giant. While listing on the website might provide a chance to reach a broader market, brand names need to be fine with quiting part of their control on how they’re represented to prospective clients. “The fact is, your stuff is already all over the internet, whether it’s resale, or vintage, or third-party sites,” PatrickValeo, president of MCM, which just recently began offering on Amazon, informed Business of Fashion “Your item is out there, so you may also get it to them initially on Amazon and be leading of mind.” {Business of Fashion}
More designers are integrating fashion with visual art
As designers have fun with brand-new methods to brand name themselves and their work, numerous are relying on visual art to separate themselves in the market. Recent LVMHPrize Winnier Thebe Magugu, VirgilAbloh and Grace Wales Bonner have actually integrated it into their work. While integrating the mediums might be a danger, the outlook can reinforce the designers’ innovative look in the market and set a label apart from others in this competitive market. {VogueBusiness}
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