Must Read: How Gucci Cracked the Gen Z Code, Amazon Reports $51 Billion Revenue in Q1



These are the stories making headlines in fashion on Friday.

How Gucci cracked the Gen Z code 
As Gucci continues to grow (the brand kicked off 2018 with a casual 49 percent sales jump), Ryan White examines how Alessandro Michele’s glamorously bookish aesthetic and attention-grabbing design has translated brilliantly onto social media, in turn winning over the rising generation of consumers. White argues in “appealing to Gen Z and understanding that Instagram isn’t a marketing tool, but an extension of your brand — offering kids what they want, rather than telling them what they need — Gucci has modernized luxury fashion and won the youth vote in the process.” {I-D

Amazon reports $51 billion in revenue and a 43 percent sales jump in Q1
Amazon reported first quarter earnings on Thursday and blew away expectations with mind-boggling revenues of $51 billion and a 43 percent jump in sales. That means it’s another strong quarter for CEO Jeff Bezos, whose e-commerce juggernaut continues to defy expectations and remain highly profitable as it expands into markets like food delivery, grocery chains and consumer electronics. {WWD

Pinterest introduces new inclusive beauty feature
On Friday, Pinterest announced a new search tool that will make it easier for users to find beauty ideas and products for different skin tones. Inspired by feedback from Pinners, the new feature will allow users to customize their beauty search results by a skin tone range. {Fashionista Inbox}