Must Read: How Brands Are Bringing Customers Back, What’s Going on at Something Navy?

These are the stories making headings in fashion on Friday.

How brand names are bringing consumers back for more
With the existing over-saturated fashion and beauty market, brand names are focusing on and purchasing making existing consumers return for more sales, instead of discovering brand-new consumers completely, Business of Fashion reports. This method includes making the buyer seem like they belong of the brand name and developing a shared commitment– whether that’s through sending out more discount rate codes or developing shopping neighborhoods and benefit systems. {Business of Fashion}