Must Read: Fashion Is Missing out on Bollywood’s Billion-DollarOpportunity, Brands Are Benefitting From Take-BackPrograms

These are the stories making headings in fashion on Wednesday

Fashion is losing out on Bollywood’s billion-dollar chance
India’s movie market is the biggest worldwide and is anticipated to be valued at $3.1 billion by2022 As the market grows, so does the chance it provides to international fashion brand names in regards to item positioning, red carpet dressing and teaming up with outfit designers. Yet international brand names have actually been sluggish to act and are for that reason not benefiting from Bollywood’s terrific possible as a marketing automobile. {Business of Fashion}

Brands are taking advantage of take-back programs
Although high-end homes are popular for burning excess stock and brand names generally run on a direct design, take-back programs are ending up being progressively popular. The labels that use these efforts vary from Patagonia and Levi’s to Madewell and Theory Such efforts can assist create repeating profits and great press. They’re likewise a reliable method to obtain brand-new clients. {VogueBusiness}

Fashion individuals succumb to Instagram personal privacy scam
OnTuesday, many essential gamers in the fashion market reposted a phony screenshot on Instagram, declaring the social networks platform can now utilize images versus users in lawsuit. Despite grammatical mistakes and irregular typography, the personal privacy scam post rapidly end up being the Instagram variation of forwarding a chain e-mail, and fashion individuals were succumbing to it left and right. Notable gullible victims consist of AdrianaLima, VanityFair‘s Samira Nasr, makeup artist James Kaliardos and NewYork Magazine‘s WendyGoodman { WWD}