Must Read: Dior’s Bullish Pandemic Strategy, Iris Van Herpen Takes Couture Digital

An image from Christian Dior's Fall 2020 digital couture presentation.

An image from Christian Dior’s Fall 2020 digital couture discussion.

These are the stories making headings in fashion on Monday.

Dior’s CEO is pressing couture in the middle of a pandemic
Brands of all kinds are trying to find methods to properly react to the coronavirus pandemic and resulting financial capture, however for ChristianDior, continuing to push couture and staging live audience runway reveals as quickly as September is a tactical concern. The hope is that Dior will have the ability to preserve buzz so that when the economy gets better, the brand name will be top-of-mind for clients who want to open their wallets. {Business of Fashion}