Makeup Artist and Fashion Industry Fixture Isamaya Ffrench on Launching Her Own ‘Distinctive’ Beauty Brand

Isamaya Ffrench for ISAMAYA.

IsamayaFfrench for ISAMAYA.

“Industry darling” isn’t an expression I consider gently. It’s a little infantilizing, appears a bit sexist (how typically are we calling males “darlings”?) and simply usually offers me the ick. But when I think about how to most properly explain the profession trajectory and frustrating success of IsamayaFfrench, who developed herself as one of fashion’s most in-demand makeup artists prior to the age of 30, I’m struck by the reality that “industry darling” is, sadly, aggravatingly apt. (At least it’s much better than “wunderkind”?)