According to Interbrand’s newest rankings.
For the past 20 years, marketing consultancy Interbrand has actually produced a yearly report that ranks the world’s finest worldwide brand names. And it’s 2019 report has actually exposed some fascinating data on a few of fashion’s leading names.
LouisVuitton ranked 17 th on the list in general, making it the greatest high-end fashion brand name in the rankings. It was followed by Chanel (22 nd), Herm ès (28 th), Gucci (33 rd), Cartier (68 th), Dior (82 nd), Tiffany & &Co(94 th ),(*************************************************************************************************************** )(96 th) andPrada in100 th location.(****************************************************************************************************** )(************************************************************************************************************** )(******************************************************************************** )(******************************************************************************************************** )and Cartier, 2019 marks the very first time the brand names have actually appeared on the list.
And although it sat beyond the top 20, Gucci takes house the title of the fastest growing high-end brand name for 2019 thanks to an increased brand name worth of 23 percent. Speaking of Gucci’s strength, Rebecca Robins, the worldwide high-end lead at Interbrand, informed WWD, “They’re at the very edges of ‘the now and the next’ with everything they do, even experimenting with digital games and game-ification. Relevance is one thing. Maintaining it is another. By tapping into concepts of fluidity for Gen Z, and by incorporating a ‘millennial shadow committee’ into its direction planning, Gucci has put young people at the very heart of its business…got its cool back and is the fastest growing luxury brand on our list.”
Our interest in sportswear/athleisure has actually shown important for Nike, with the brand name can be found in at number 16 general making it the most important garments brand name for the year. It can be found in far ahead of its rival Adidas which ranked 45 th. Over on the high street, Zara and H&M can be found in 29 th and 30 th location respectively, both suffering a 3 percent loss in brand name worth over the past 12 months. Inbeauty, L’Or éal( whose current display in Paris was commemorated for its inclusivity) can be found in 51 st on the list with an increased brand name worth of 4 percent.
Apple topped the list general for 2019, followed by Google and Amazon
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