AfterJustinBieber knocked H&M on social networks for launching a collection supposedly “without [his] approval and approval,” the merchant revealed it was pulling the items from its site and in shops.
Earlier today, the pop star published on his Instagram Stories: “I didn’t approve any of the merch collection that they put up at H&M… all without my permission and approval…SMH I wouldn’t buy it if I were you.”In a 2nd slide, he included, “The H&M merch they made of me is trash and I didn’t approve it don’t buy it.”
He likewise discussed a picture of a sweatshirt gown from the collection including a black and white picture of Bieber published by fan page @jbiebertraacker. “When everyone finds out I didn’t approve any of this merch smh,” he composed, to which countless fans supported by liking the remark.
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In a declaration, H&M stated it “followed proper approval and procedures” with its Bieber merch.
However, following the artist’s public disavowal, the merchant eventually chose to pull the collection quickly after.
“Out of respect for the collaboration and Justin Bieber, we have removed the garments from our stores and online” H&M stated, in a 2nd declaration
Bieber has actually partnered with H&M in the past, working together on a merch line for his 2017 Purpose trip