CanadaGoose commissioned 14 Inuit designers to develop distinctive coats. The parkas browse the web today and 100% of the profits will return to the neighborhood.
When somebody who resides in Iqaluit grumbles about it being cold in New York City, you understand that you’re not being a polar vortex whinger. #thestruggleisreal
“I’ve never been here before and I didn’t think it would be this cold,” chuckles Mishael Gordon, who remained in town to commemorate the launch of Project Atigi, a social entrepreneurship endeavor from CanadaGoose “It’s going to be my number one memory.” (Atigi is the Inuktitut word for “parka,” and Gordon was among 14 seamstresses the business commissioned to develop bespoke coats for this special collection.)
Proceeds from the sale of the parkas will approach the InuitTapiriit Kanatami(ITK), a non-profit company that serves the 60,000Inuit in Canada’s north. The designers developed anoraks, parkas and amauti-style coats for guys, females and kids. Many of the drains, like Gordon, picked styles that had actually been given in their households.
“My jacket is based on a style I wore when I was a child,”Gordon discussed at the launch celebration. “It’s a coat my grandmother gave me, so this jacket is made in honour of her. I only have boys so I really enjoyed creating something for a girl.”
JenniferMunick, who resides in Kuujjuaq, Quebec, likewise developed a woman’s parka and she too commemorated her grandma. “This is the kind of coat I grew up wearing,” she stated. “I used materials from Canada Goose, but I also incorporated a traditional granny scarf into the frill at the bottom. My grandmother wore one of these floral printed scarves so it’s a tribute to her, even though she always told me that ‘you don’t need to have too much fashion as long as you’re warm.’” In Munick’s case type and function have equivalent benefit.
ForDani Reiss, the president and CEO of Canada Goose, Project Atigi is the supreme example of social entrepreneurship. “We are the only international Canadian high-end brand name and for us to be working together with the Inuit— the initial parka makers– is actually effective. To have the ability to utilize our international platform to display their items and workmanship, which they have actually had for generations, is actually essential. Hopefully it’s simply the start and we can develop chances for these females.”
CocoRocha, who participated in the launch together with Mark Messier and AnneFrances, explained the collection as real “Canadian Couture.” “It’s one of a kind—and each piece has a story behind it. I think that’s what fashion should be about.”
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