Photo: Mario Sorrenti/Courtesy of SKKN By Kim
KimKardashian‘s next beauty endeavor is formally on its method. On Wednesday, Kardashian launched information surrounding her upcoming skin-care brand name, SKKN By Kim, developed in collaboration with Coty
The nine-SKU lineup was “born out of Kim’s dream to bridge the gap between the world’s most renowned dermatological experts and people at home seeking high-performance skin care,” per a news release. The items– which vary in rate from $37 to $95 and will be readily available direct-to-consumer on June 21– objective to accommodate “all skin types, tones and textures at every stage of maturity,” and be available in earth-toned refillable product packaging.
SKKN By Kim’s launching collection.
Photo: Hannah Tveite/ SKKN By Kim
“In all of my business endeavors, I’ve been fueled by my passion to fill gaps in the market with expertly-crafted and universally-loved products that are performance driven — and I have carried this same drive and approach with me into creating a legacy skin-care brand,”Kardashian, who likewise functions as the brand name’s CEO, stated, in a declaration. “What began as a psoriasis diagnosis became the catalyst for my journey of skin-care discoveries, inspiring me to learn more about my skin and how to care for it.”
“Working with some of the top dermatologists and estheticians over the years has given me the incredible opportunity to learn from their expertise — and I knew I had to share my learnings,” she continued. “Fueled by years of gathered insights, SKKN By Kim’s science-backed formulas work together to reactivate skin’s inner potential and inspire confidence. I’m proud to finally be able to share this collection with everyone.”
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The refill elements for SKKN By Kim’s launching collection.
Photo: Hannah Tveite/ SKKN By Kim
SKKN By Kim’s launching offerings consist of a mild lathering cleanser ($43/$37 refill); acidic and enzymatic exfoliating toner ($45/38 refill); mechanical and enzymatic exfoliator ($55/$47 refill); multi-molecular weight hyaluronic acid serum ($90/$77 refill); vitamin C8 serum ($90/$77 refill); firming face cream ($85/$72 refill); hydrating eye cream ($75/$64 refill); vitamin C-spiked oil drops ($95/$71 refill); and over night oil ($95/$81 refill).
Kardashian herself appears in a project promoting the brand name’s launch, naturally, photographed by MarioSorrenti SKKN By Kim likewise employed a range of designs– plus professional photographers Dana Scruggs and Elias Tahan– to appear in the images.
SKKN By Kim will be readily available at SKKNByKim com on June 21 at 12 p.m. EDT.
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